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brand management


5 Ways to Double Your Green Business Instagram Followers

Social has recently emerged as a highly effective marketing channel. Although, all of the different social media options can be overwhelming since each requires a unique approach. That being said, depending on your green business or brand, specific channels are much more logical to pursue than others. Instagram is one of the largest channels today.… Keep Reading

brand management

How To Protect Your Eco-Friendly Company’s Reputation Online

Robert Greene, the author of the prominent best-selling book The 48 Laws of Power, writes about reputation as one of the cornerstones of social power: “Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen.” Greene further advocates for the Machiavellian approach of strengthening your own reputation and weakening… Keep Reading

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