Improving communications

How to Use Customer Testimonials to Your Brand’s Advantage

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In today’s business world one of the most important things is to build loyalty and trust with your customers. That’s the best way to create long-lasting relationships with clients that will always return to you. But what is the best way to get new customers or to convert your prospects into your customers? People no longer believe everything one brand tells – they are looking for social proof. Customer testimonials are the best form of social proof and in this article, we’ll explain how to use them to your brand’s advantage. If you don’t have a lot of testimonials yet, your first task should be to collect testimonials from your previous clients.


People are sick and tired of generic testimonials. “I love the jacket.” “The service was excellent.” and so on. They have seen them so many times that they don’t even read them anymore. Don’t worry, as there’s a way to leverage your testimonials and stand out from the rest. Encourage your customers to go into detail and tell about the experience they had with your brand and what did you do that delighted them so much. You can then incorporate these stories into your brand’s story and use storytelling to get the attention of your audience.

Add photos and credentials

Do you want to know the way to make your testimonials at least 60% more effective when it comes to converting prospects into customers? It’s not difficult. All you have to do is add photos of your customers and their names. Now, you may think that not everyone will allow you to use their picture to promote your brand. That’s true, but if you’d be surprised by the number of people that will let you do it. All you have to do is ask and explain why it’d be so important to you. A lot of people will be more than willing to do that for you. If you can’t include their real names, you can include some other relevant information. Everything depends on your brand, but including information like age, area they live in, or even their profession can be a very powerful detail that could change everything.

If you need an example of a great review page with real testimonials, this article – will be useful.

Share customer testimonials on social media

Everyone knows that we should put customer testimonials on our landing page. But you can go one step further and make social media posts out of your customer testimonials (of course, you may need to ask for their permission first). There are a lot of reasons why this strategy works. First, stumbling upon a testimonial while scrolling social media can have a much more powerful effect on your prospect, than reading the same testimonial at the end of your sales page where they expect it to be. Second, social media makes your testimonials sharable, and that’s one of the most important things for your brand. Let’s face it: everyone is more likely to send to their friend something that they have found on social media, by simply clicking the button Share or Send, than something they found on search engines. You should use social media to your advantage, study customers’ behavior, and get the most out of it.

Pay attention to the words they use

Sometimes customers see a brand differently than the persons who are running that brand. We can use this to our advantage and learn from our customers. Listen to them and carefully read their testimonials. See what words they use when they describe your services. Is there anything that surprises you? Are there some words or expressions that are repeating over and over? That’s your hidden treasure. Study the vocabulary of your customers and then use the same expressions when describing your product on your website. You can even do search engine optimization for those particular keywords, because, chances are that a lot of people are looking for them and you’ll have a big advantage because not many brands use this strategy.

There you have it. The most important thing when it comes to customer testimonials is to get them. The second most important thing is to be creative and use them to your advantage. In this article, we’ve covered four excellent ideas that can help you stand out from the rest, but you can experiment and see what works best for your brand.

Like everyone else, I am a child of the earth. I love my animals, and I love the environment. As modernization pushes us forward and introduces us to an exciting new world filled with advanced technology, it is easy to forget about.

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